Improve visibility / Impressions
Improve engagement / number of clicks
Improve conversion / click to orders rate
Increase your velocity limits
Most sellers understand the importance of reviews but pay less attention to product reviews.
Improves sales conversion (Click to Buy Ratio)
A research conducted by Dimensional Research claims that 90% of consumers online believe their purchasing choices are influenced by product reviews.
Improves product ranking (Improved Visibility)
Improving visibility of your listings can definitely help increase sales.
There is a correlation between Amazon reviews and an item’s visibility, amazon is so serious about product reviews and its search engine gives priority to the listings which have better reviews, that’s why you see all organic search results on page 1 have higher reviews.
Helps increasing your buy box winning %
amazon buy box winning guidelines says : “We measure customer service in several different ways, and you can check your Account Health to see how you’re doing”
If your Order Defect Rate (your feedback rating is a part of ODR) is good it may certainly help you win buy box more frequently.
Improves sales conversion (Click to Buy %)
Buyers nowadays have enough experience of online shopping, they like to buy from the sellers with good feedback ratings, they do not want troubles, the good news is such buyers are increasing day by day.
Helps increase your velocity limits.
Many sellers have witnessed amazon controlling their sales, if they get x number or order during the morning their visibility drops.
There is a reason behind it. amazon is a service oriented company, if you are not capable of handling 100 orders well, they won’t give you 150 orders to process and make a mess. whenever your sales increase their internal system checks your performance, your order limit is set on the basis of your performance, yes that’s true. (search “velocity limits” on your seller account search box)